Forecasting and planning
Prepare for what is likely and plan how to respond if events unfold differently
Managers often have to commit people, capacity, stock or spending before demand and supply are clear. Waiting for certainty can leave too little time to act.
A useful forecast is built around the commitment that has to be made and when it must be made. It shows the most likely outcome and the range the business should be prepared for. The assumptions that matter most are made clear, so the forecast can be updated as new information becomes available.